Are you on track for your next big strategic move? 
And the one after that?


why valize?

Founded by Rita McGrath, Management Professor at Columbia Business School - Valize has over 20 years of experience developing practical, hands-on strategy and innovation tools and processes - that produce almost immediate results. Valize was created to deliver these tools digitally — providing intuitive software for teams and individuals — and, when needed, adding consulting services to make innovation-fueled growth an achievable, repeatable outcome.

Valize is built on the foundational work of Rita McGrath and Ian MacMillan's Discovery Driven Planning (DDP) methodology. This process has been adopted and applied by thousands of managers and innovators around the globe.

Discovery Driven Planning has been called ‘one of the most important ideas in management’ by Clayton Christensen, and Steve Blank serial Silicon Valley entrepreneur-turned educator, author and father of the Lean Startup movement, named Discovery Driven Planning as a technique that 'changes everything'.

What are you waiting for?


how we help

Valize brings decades of experience with strategy and innovation processes. We target our solutions to the immediate needs of your teams — whether they are generating ideas, incubating new products and services, or accelerating and scaling new ventures.

With the help of Valize, you can address the perennial disconnect between your strategy, budgets, projects and people. We’ll help you determine if there is alignment between your strategy and the actual projects your people are working on.

The Valize process integrates resource information — people, space, budget, and skills — so that you avoid the experience of running into bottlenecks just as you are trying to scale; or finding that one or more projects are making no progress because of an unexpected missing resource.

Our process

Start anywhere with Valize:

DIAGNOSE tools create insights about how you can accelerate your growth efforts.

DISCOVERY tools help you ideate and look for lucrative new opportunities.

REALIZE tools help you validate and accelerate  your ideas.

OPERATE tools give you the strategic insights to extract you from exhausted arenas, create waves of new innovations, and exploit existing businesses.


UNDERSTAND your Growth Process.
MONITOR your Innovation Journey.
EVALUATE your Options, Risks and Resources.
REALIZE your Future Strategic Value.